[BVCM Management System]
Demand Chain
[Choosing Value]
Product Planning, Research and Development
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Based on the opinions received by call centers around the world and information picked up from sales and service activities and surveys, product planning, sales and design development departments are working together to analyze customer expectations and demands from various angles, such as "how environments of product use will change," and "what improvements would make more customers satisfied." Through these efforts, they are formulating product concepts.
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Research and Development : Next-generation content-delivery system, Einy
Built new communication infrastructure for stable and safe delivery of large volumes of content
Kentaro Ushiyama
N&C Business Dept., Brother Industries, Ltd.
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With the progress of network technology, an increasing number of people who enjoy large volumes of content, such as images, are raising their expectations for higher quality images and smooth playback. Our answer is the "Einy," a system capable of delivering large volumes of content without burdening the server or network even when there is high access traffic. In the conventional method, content is delivered from the server directly to each terminal, such as a PC, while Einy has adopted an epoch-making system that enables smooth delivery of large volumes of data by distributing data to diverse terminals and the terminals transferring such data to each other. Einy is used in the new models of online karaoke the Brother Group released in 2009.
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