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Employees make donations to Shichigahama Town, Miyagi Prefecture

From the left: Mayor Terasawa and Brother's president
From the left: Mayor Terasawa and Brother's president

In July 2017, Brother donated the money raised by the Brother Group employees (Kizuna Fund) to Shichigahama Town, Miyagi Prefecture, where the company had been supporting since the aftermath of the Great East Japan Earthquake.
The donated money will be used for the "global human resources development program," which is currently conducted by the town based on its reconstruction theme.

In the donation ceremony held in Shichigahama Town, Town Mayor Terasawa expressed his gratitude for Brother's support so far for Kizuna Park, Kizuna Library, and so forth. The mayor also told that the donations this time would be used to purchase picture books, books, and English educational materials designed for children to get familiar with English, and that he would further promote the reconstruction of the town to make it attractive.

Brother contributes to the reconstruction of disaster-hit areas by purchasing their local products

An employee buying an item in the market
An employee buying an item in the market

Aiming to help the reconstruction of quake-hit areas by purchasing goods made in such areas, Brother has regularly hold markets for employees since 2013.

In November 2017, the 14th market by the Brother Group was held in the commemoration event for the 75th anniversary of the founding of Nissei Corporation, one of the Brother Group companies. This event invited not only group employees but also community residents, and about 200 people bought goods from the quake-stricken Tohoku region and Kumamoto Prefecture.

The Brother Group will continuously provide reconstruction assistance in order not to let the memories of the earthquake disasters fade away.

For more information on "Brother's Response to Large-scale Disasters" 

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Employees serve as teachers and give classes on various themes

Brother International Corporation de Argentina S.R.L. (BIC(Argentina)) began offering classes to economically disadvantaged students in 2017 in cooperation with the non-governmental organization "Fundación Caminando Juntos."

A class given by an employee
A class given by an employee

During 2017, 19 employees of BIC(Argentina) served as teachers and gave a total of twelve weekly two-hour lessons to 14 students aged 17 and 18 from Esteban Echeverria School. Aiming to help these students, who would enter the work force in the near future, to acquire necessary knowledge and skills, the classes focused on themes that might be of interest to them, such as financial strategy, ethics, leadership, personal finance, and tax. The classes were also designed to be easy for the students to understand by using presentations and movies.

Some of the students told that the program helped them prepare for the world of work and know today's business environment.

One of the employees said that the activity was very interesting and highly positive for both the students and the employees, and also gave a message to young people that it is possible to achieve their goals and grow professionally and humanly if they strive and commit to doing so.

BIC(Argentina), together with its employees, will continuously work to make its local community a better place.

For more information on "Social Contribution Activities in Various Regions" 

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Employees donate books and clothes

In 2017, Brother System Technology Development (Hangzhou) Ltd. (BSH), the R&D facility of the Brother Group in China, donated books and clothes to needy people.

The employees who donated many books
The employees who donated many books

In September, BSH donated books to a school with poor educational resources to provide an opportunity for children to enjoy stories and deepen their knowledge through book reading.
The company sent 95 picture books and novels gathered from its employees to the children of a school located in Liu Pan Shui City, Guizhou Province.

In October, BSH gave clothes to deprived people so that they would be able to stay warm during the severe cold winter months. In response to the company's call for clothing donations, employees donated a total of 45 clothes, including coats, mufflers, and gloves, and these clothes were delivered to people living in Baoding City, Hebei Province through a non-profit organization.

The employee responsible for these activities told that he was delighted to be of any help to people by providing books and clothes, and that he would like to further enlist associates to offer more books and clothes in the following year and beyond.

BSH will continuously advance its efforts, always keeping local contribution in mind.

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Participants share their approaches to realizing "Talent Transformation" and talk about future measures to promote talent development

At Brother, a talent development conference is held once a year by Brother International Corporation (BIC(J)), which supervises Brother's sales subsidiaries in the Asia and Pacific region, to share and learn the approaches taken by each of these subsidiaries beyond countries and regions.

In the conference held in Nagoya in September 2017, fifteen participants from nine subsidiaries in Singapore, the Philippines, Thailand, Hong Kong, the United Arab Emirates, Turkey, Taiwan, India, and Japan shared their activities for achieving "Talent Transformation" set forth in the Brother Group's mid-term business strategy "CS B2018" and also discussed future measures to promote talent development.

BIC(J) introduced its system for formulating a career plan for each employee, and conducting employee interviews and managing the development progress of each individual based on the plan. It also introduced weekly one-on-one dialogues between a supervisor and a subordinate over eight months to help the subordinate get insight for improvement by reviewing his/her actions and thoughts.

Participants talking about future talent development
Participants talking about future talent development

Brother International Singapore Pte. Ltd. made a presentation on a method for increasing its organizational power in which the characteristics of each employee, such as thought and an action pattern, are analyzed, and that analysis is utilized to promote collaboration in the company.

In addition, the participants brought a variety of ideas as measures to further promote talent development, such as personnel exchanges across countries and regions.

One of the participants said: "The one-on-one dialogues that provide a growth opportunity for employees is interesting. I would like to initiate the efforts in my facility." Another said: "I would like to further discuss talent development systems across countries and regions."

The Brother Group will be continuously committed to talent development that helps employees maximize their capabilities and skills for long years.

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BIMH contributes to bringing smiles to children and establishing a medical system in its local community

Brother Internationale Industriemaschinen GmbH (BIMH), which is a sales subsidiary of Brother located in Emmerich, a city in the northwest of Germany, conducts a variety of local contribution activities throughout the year.

A long procession of trucks carrying children drove through a town
A long procession of trucks carrying children drove through a town

In May, BIMH co-sponsored the "Truckers Run," an event where children with serious diseases or disabilities, who were limited opportunities to go out, enjoyed a driving trip by truck. This event aims to enable such children to feel the joy of going out by making a four-hour, 65-km round trip from Kalkar to S´Heerenberg through Emmerich and some small villages, with one child in the front passenger seat of each truck.
At the end of the tour, 130 teddy bears donated from BIMH were given to the participants so that they would be able to recall the joyful feeling during the driving trip at any time.

The AED donated to the municipal theater
The AED donated to the municipal theater

In October, in response to a request from the local ambulance service institution in Emmerich, BIMH donated part of the purchase cost of teddy bears. The teddy bears are used by the staff of the institution as gifts to young children who are taken to the hospital by ambulance in order to alleviate their anxieties. The institution got about 2,000 bears through donations from BIMH and other local companies.

In November, BIMH donated an automated external defibrillator (AED). In Germany, public facilities, such as theaters, have started the installation of an AED to respond to emergency situations. The donated AED was installed in a municipal theater, which had been familiar to local residents, at the beginning of November and helped prepare the theater for emergencies.

Comment from the employee responsible for these events

We will respond to local needs.

Brother Internationale Industriemaschinen GmbH
Stachetzki, Folker

We were able to conduct activities that brought smiles to children suffering from serious diseases or disabilities and also support the establishment of a medical system in our local theater. We will respond to local needs continuously.

BIMH will continuously conduct social contribution activities, always considering how to contribute to the local community.

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The simultaneous realization of printing time reduction, a non-sticky soft texture, and bright color

At Brother, we decided to adopt a new print head for the latest garment printer at the request of the users of Brother garment printers, which are capable of printing images drawn on a PC on clothes such as T-shirts, to shorten printing time. However, the characteristics of the new print head were not compatible with the ink used for the previous models. In addition, some customers who wore clothes printed with Brother garment printers requested a non-sticky soft texture on the printed surface and bright color. To meet these different two demands, we needed to develop a new ink urgently.

Employees checking the texture of the printed surface of a garment
Employees checking the texture of the printed surface of a garment
Discussion to solve the problems
Discussion to solve the problems

A drastic reduction in the viscosity of the conventional ink was necessary because it was too high for the new print head used for the latest model. However, the conventional ink with lower viscosity was not able to prevent color fading by washing.
To achieve an ink quality that can provide both low viscosity and washing durability, we largely altered the chemical structures of the polymer components in the conventional ink, and thereby succeeding in creating an ink that has less than half the viscosity of the conventional ink, yet provides washing durability and a non-sticky and soft texture on the printed side of a substance.

As for color, although brightness was improved by making the size of ink pigment particles smaller, the finer particles decreased the long-term storage stability of ink.
To solve this problem, we repeatedly fine-tuned the fineness of the particles and the balance of polymers and other materials contained in the conventional ink and finally found the best combination of these components. Our review of the production process also contributed to achieving both bright color and long-term storage stability.

Resolving such various challenges, we have finally developed a new ink which is compatible with the print head adopted to reduce printing time and provides a non-sticky soft texture on the printed surface of a garment as well as bright color.

The Brother Group will continuously devote itself to value creation by constantly thinking about what technologies it can apply to satisfy customers and what kind of products will support customers.

For more information on "Design Quality That Meets Customers' Expectations" 

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Brother holds the Brother Global Recycling Summit to provide hints and know-how available in respective facilities

Aiming to establish a recycling-based society, Brother started the recycling of used toner cartridges at Brother Industries (U.K.) Ltd. (BIUK) in 2004 in response to demands from European customers with high environmental concerns. Subsequently, Brother has expanded its recycling efforts globally to include Slovakia, the U.S. and Japan, and now conducts various activities with BIUK's Recycle Technology Centre serving as a hub for recycling in the Brother Group.

Employees listening to presentations on activities conducted by the group facilities in the summit
Employees listening to presentations on activities conducted by the group facilities in the summit
Clean room in BIUK
Clean room in BIUK

Brother has held the Brother Global Recycling Summit every year since 2011 to efficiently produce recycled products that are high quality and as good as new. In 2017, this summit was held at Brother Industries (Slovakia) s.r.o. with attendance of more than 45 employees from BIUK, Brother Industries (U.S.A.) Inc., Brother Industries, Ltd. and other group facilities.

The summit functions as a place for participating employees to obtain hints and know-how usable in their own facilities, providing them with opportunities to share Brother's toner recycling activities and recycling technologies and to see improvements in the process of recycling on site. In addition, their interaction in the summit led to creating the opportunity of personnel exchange, in which development personnel in BIL stay in BIUK for three months and study recycling technologies to reflect recycling know-how in the design of toner cartridges.

The Brother Group will continue to share technologies and information on a global basis and promote the production of recycled toner cartridges with the quality that satisfies customers' demands to build a recycling-based society.

Managing Director of BIUK Craig McCubbin

Comment from the person in charge of the Brother Global Recycling Summit

Promote the recycling of toner cartridges on a global basis

Managing Director of BIUK
Craig McCubbin

The Brother Global Recycling Summit brings together representatives from design, production and the sales offices and is a great opportunity to share best practice and hear the voice of the customer. We should continue this event and try to promote the recycle activity of toner cartridges on a global basis.

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December 1, 2017
"With Business Partners - Comments from suppliers" has been renewed.
November 10, 2017
"FY2017 Brother Group CSR Report (website data)" was posted on the CSR Report PDF download site.

Brother held events for individual shareholders for the first time

Brother Industries, Ltd. (BIL) strives to build a relationship of trust with its shareholders and investors by creating various communication opportunities, such as biannual shareholder newsletters (The full year's issue is integrated with the notice of a shareholders meeting.) and company information sessions.
During FY2017, BIL, for the first time, held events for individual shareholders in August and September, responding to many requests to provide more information on Brother and to increase communication opportunities in a questionnaire for shareholders.

The lecture held in the Nagoya City Science Museum (in August)
The lecture held in the Nagoya City Science Museum (in August)
The history of Brother was introduced in Museum Brother Communication Space (in September)
The history of Brother was introduced in Museum Brother Communication Space (in September)

In August, BIL held an event at the Nagoya City Science Museum in Nagoya City, Aichi Prefecture, where the head office of BIL is located. This event, attended by 235 people including those from the general public, consisted of a presentation on Brother's efforts to address various environmental issues all over the world, a lecture on endangered species, and a planetarium show in the planetarium dome "Brother Earth."
In September, BIL organized a tour in Museum Brother Communication Space.
This tour, having a total of 29 participants composed of individual shareholders and their companions, introduced Brother's 109-year history and business, changes in business performance, and so forth. The tour also provided a time for the participants to try out some Brother products and experience their attractiveness. The participants, for example, cut out a snowflake from a piece of construction paper with a "ScanNCut," a home cutting machine designed for cutting paper or cloth, and also made their own name labels with a "P-touch," a labeling system capable of creating original labels.

The comments BIL received from the participants include: "I have felt much closer to Brother than before." "I thought Brother was a company centering on sewing machines. I, however, have understood the company focuses on overseas expansion and nature conservation." "I had already known that Brother is an excellent company through its shareholders meetings, and this conviction was further strengthened through the explanation provided in the tour."

BIL values opportunities to directly communicate with shareholders and investors in order to convey the attractiveness of the company and its products, and remains committed to further generating "Brother fans."

For more information on "IR Communication" 

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September 28, 2017
"Brother's CSR" and "Environmental Activities" have been updated.
August 1, 2017
"With Business Partners - Comments from suppliers" has been renewed.