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Brother Group's CSR

CSR Targets by Brother Group

CSR Management Targets by Brother Group based on the Brother Group Global Charter

Voluntary efforts in respective regions

The Brother Group has various operations in progress around the world. By considering the characteristics of operations as well as regional cultures and customs, respective departments and group companies in different regions clarify CSR management targets based on the Brother Group Global Charter  (the Global Charter), the group's guiding principle, and make voluntary efforts for the targets.

Stakeholder Brother Group Global Charter Target
Customers
  • Place our customers first everywhere, every time
  • Quickly respond to the demands and expectations of the global marketplace
  • Make the most of our limited resources in our chosen business domains
  • Practice a customer-oriented, global strategy through close cooperation
Promote customers first marketing, product planning, development, and design (in respective business categories)
Promote customer-oriented, safe product design
Ensure design quality to reduce product returns and servicing rate (in respective business categories)
Ensure manufacturing quality to reduce product returns and servicing rate (in respective business categories)
Build a customer-oriented logistics, sales, and service framework (in respective business categories)
Our employees
  • Respect diversity of associates
  • Respect individuals and diversity, and act with trust and respect
Ensure diversity of human assets
Support diverse work styles
  • Provide a working environment that enables our associates to utilize their talents and abilities to the fullest, and give them great opportunity through challenging work assignments
Develop human assets in respective regions
Develop global human assets who will lead the growth of the next generation
Ensure workplace safety
  • Provide associates with fair, attractive financial rewards
Build an appropriate evaluation system
  • Expect associates to be positive members of society
  • Expect associates to share the Company's values
Share the Global Charter
Develop a workplace culture in which employees can work with a pride
Build the highest integrity
Business partners
  • Act fairly with business partners
  • Build strong, respectful working relationships for mutual growth
Promote CSR promoting procurement
Cooperate with supply partners
Cooperate with logistics partners
Cooperate with distribution partners
Shareholders
  • Develop long-term, trustful relationships with shareholders through regular, open communication
Ensure IR communications
Become a Socially Responsible Investment Index component
Local community
  • Share our social, economic and cultural responsibilities in all the communities where the Brother Group operates
Promote voluntary social contribution activities in respective regions based on the themes of "activities related to eco-conscious efforts" and "activities for 'communities' and 'personal development (including employees)'"
Promote social contribution activities under a globally shared vision
Environment
  • Help society achieve sustainable development, by positively and continuously considering the environmental impact of all aspects of our business operations
Promote reduction in CO2 emissions and waste (to help prevent global warming)
Promote collection and recycling of consumables and products (building a recycling-oriented society)
Ensure proper management of chemical substances and wastewater
Implement environmental and social contribution activities (activities in line with biological diversity as far as possible)
Implement environmental communications (through "Brother Earth" events, education programs, dialogues, etc.)
Governance
  • Respect the culture, rules and spirit of laws, in all countries and regions where the Brother Group operates
  • Act with the highest integrity
Build a global governance framework
Promote internal control
Promote compliance
Promote information security

Action Plans for FY2015 and Achievements in FY2015, and Action Plans for FY2016

Stakeholder Action Plans for FY2015 Achievements in FY2015
Customers
  • Increase Brother brand recognition
  • Increase brand recognition by utilizing SNS
  • Customer satisfaction survey
  • Reinforce and expand the dealer network (China)
  • For important qualities of main products, establish new evaluation technologies based on customer perspective, set target for them and validate the reasonability
  • Conducted brand recognition improving activities by utilizing social media at each region
  • Conducted customer satisfaction survey by utilizing the Internet at each region
  • Expanded and reinforced the dealer network compared to the previous year (China)
  • Established new evaluation technologies based on customer perspective for the most important four kinds of quality of the main products of the P&S business: paper feeding, image quality, usage quality, and sound quality, and validate the effectiveness
Our employees
  • Penetration activities of the Global Charter and promotion of cooperation among facilities
  • Develop a corporate culture with a spirit of challenge and enhance international cooperation
  • Develop human resources for global business (cultivation of human resources for the executives of facilities outside Japan, global recruitment)
  • Promote women's success
  • Promote safety and health
  • Conduct employees survey
  • Develop young human resources: "Look to the Future" event (Europe)
  • Develop the next generation leaders (Asia)
  • Conducted the Global Charter penetration activities themed on "building a culture of challenge" at each facility
  • Conducted educations, which are common in global, for candidates for executive positions and carried out specialized educations responding to local characteristics
  • Carried out the programs for female employees and managers such as in-house lectures and carrier support, responding to the suggestions by the working group for promoting women's success
  • Selected as one of the "New Diversity Management Selection 100" by the Ministry of Economy, Trade and Industry (Japan)
Business partners
  • Conduct CSR study sessions with business partners
  • Ask business partners to conduct CSR questionnaire and collect it
  • Conducted study sessions for CSR procurement, etc. with business partners at each facility, and conducted questionnaires
Local community
  • Support for reconstruction from the Great East Japan Earthquake
  • Respective facilities participate in Relay for Life or similar events for a social contribution activity to feel a sense of unity on a global basis
  • Promote social contribution activities connected with respective regions
  • Promote social contribution activities coupled with business
  • Continuously supported for the reconstruction activities from large-scale disasters including the Great East Japan Earthquake
  • Respective facilities around the world participated in the social contribution activities (Relay for Life or its similar events) on a globally shared awareness, including the original charity marathon event conducted in the Thailand
  • Supported educational institutions and conducted cleanup activities in the local communities where the Brother Group exists
  • Developed embroidery technologies with educational institutions, cooperated with them in human resource development, and donated sewing machines to a vocational training school (China)
  • Continued the pro bono activities (Tokai Young Entrepreneur Seminar) using the skills acquired through business (Japan)
Environment
  • Promote reduction in CO2 emissions among the Brother Group in accordance with reduction plans and targets
  • Promote collection of used cartridges
  • Collect the data of CO2 emission during product transportation
  • ISO 14001 activities
  • Conduct one-click donation activities and enhance environmental consciousness through the special site for environmental activities "brotherearth.com"
  • Conduct tree planting
  • Brother Group Eco Point activities
  • Promote water conservation activities
  • Conducted energy saving activities by setting target value of CO2 emissions by each facility
  • Globally conducted tree planting activities in cooperation with local communities by each facility
  • Globally developed the collection of used toner and ink cartridges by donating according to the amount of collection and etc.
  • Reduced and recycled wastes arising from business activities by setting target value of waste generation by each facility
  • Supported the environmental preservation activities through one-click donation at the special site for environmental activities "brotherearth.com"

Action Plans for FY 2016

The following is typical action plans by stakeholder extracted from each region's action plans for FY 2016 for CSR management targets

Stakeholder Action Plans for FY2016
Customers
  • Improve customer values by conducting a door-to-door survey of customers directly connected to the development of various products and services
  • Improve the ability to respond to increasingly diverse inquiries from customers
  • Innovate new evaluation technologies of product reliability based on customer perspective, and establish the system to assure shipping liability aiming at eradicating quality problems
  • Improve the communication with customers by utilizing SNS
  • Improve usage quality emphasizing on comfort
Our employees
  • Promote activities for penetration of the Global Charter and cooperation among facilities
  • Build a cooperate culture to achieve the Brother Group mid-term strategy "CS B2018"
  • Develop human resources for global business (cultivation of human resources for the executives of facilities outside Japan, global recruitment)
  • Promote women's success support
  • Promote safety and health activities
  • Foster the next generation of leaders
  • Improve satisfaction of employees by conducting awareness survey
Business partners
  • Conduct CSR study sessions with business partners
  • Introduce the Brother Group's CSR activities to business partners
  • Commend superior business partners
Local community
  • Support for reconstruction from a large-scale natural disaster
  • Employees participate in the social contribution activities on a globally shared awareness (Relay for Life or its similar events)
  • Promote social contribution activities connected with respective regions
Environment
  • Conduct energy saving activities to achieve the target of reducing CO2 emissions as whole Brother Group
  • Promote collection of used cartridges
  • Promote ISO 14001 activities
  • Enhance environmental consciousness through "brotherearth.com", environmental special website
  • Promote Brother Group Eco Point activities
  • Conduct tree planting activities
  • Promote water conservation activities
  • Environmental preservation activities in cooperation with local communities
  • Publicize the Aichi Biodiversity Targets