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Global Brother > Brother's CSR > With Employees > Promoting Activities to Enhanceing Employee's Pride


With Employees

Promoting Activities to Enhance Employee's Pride

To Carry on "Brother's Uniqueness"

"Team Brother Project"

Study session of Team Brother Project
Study session of Team Brother Project

Brother Industries launched the "Team Brother Project" in FY2008 to address issues of "how to carry on our corporate culture referred to as ‘Brother's uniqueness’ amidst the gradual increase of young employees," and "how to improve employee satisfaction and ensure a better working environment where people can engage in challenging works."

This project conducts activities throughout the company via employee awareness surveys, so that employees feel more proud of working for Brother. This is part of Brother's unique survey system, in which respective departments analyze factors that affect pride, set annual departmental targets based on the results, and promote continuous improvements.

Building a company that gives employees a sense of pride

Under the "Team Brother Project," facilitators are selected from all the departments to promote activities in their respective departments. Company-wide monthly meetings are held to share information regarding improvement activities based on the results of employee awareness surveys, hold case-based discussions, and provide opportunities to learn about the company's performance, among others.
We believe that these activities, which are designed to reflect employees' opinions, will create a strong sense of pride among our associates as stated in the Brother Group Global Charter. We will continue to improve these activities to ensure that every single employee can feel proud into the future.


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