Developing constructive activities for a common understanding of the Global Charter amongst the entire global workforce
The Brother Group Global Charter (Global Charter) sets forth the basic policy and code of conduct on decisions and actions that each group company and employee takes in daily operations. Our aim is to share these principles as the foundation of all activities of the Brother employees, and we are continuing promotional activities of the Global Charter.
Translated into 26 languages for worldwide distribution
As steps to building an environment in which the entire global workforce can share a common understanding of the Global Charter revised in April 2008, a portable pocket-size version of the Global Charter (in 26 languages), promotional posters and instructional DVD (in 5 languages) are distributed to business sites around the world. Moreover, on the group's intranet explanations of the Global Charter, thoughts from management and other related information are repeatedly posted. Also presented are practices of different organizations, examples from other companies and collection of original case studies, which enable employees to get concrete ideas on how to transform the Global Charter into "action" of their own.
Major activities in FY 2010 included more than 30 discussions between top management and employees around the world, based on the top management's declaration to discuss the Global Charter with employees directly. Summaries of the discussions were published in eight languages on the in-house website. In addition, President Koike delivered 15 messages via "Terry's Video" in three languages with subtitles as needed. Many employees discussed the Global Charter while watching the video, and thus gained a deeper understanding of it.
Meanwhile, managers promised their workers to take action based on the Global Charter, and to lead by example; they also worked with about 300 Global Charter promotional leaders appointed by respective group companies to develop suitable plans for respective organizations and to focus on case-based training.
Discussions on the Global Charter between the president, executive officers and Brother employees around the globe
Trainings taken place at each facility on the Global Charter around the world
Just as last year, in FY2010, an employee survey on the Global Charter was conducted, and replies from approximately 14,000 employees were collected among the participants of 70 facilities worldwide.
The survey result of the whole group indicates that the percentage of the employees who answered, "I understand the Global Charter well and put it into own action" exceeds that of last year, which shows a steady progress of sharing the Global Charter.
