Global Brother Brother's CSR

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Brother's CSR

April 16, 2014
"Upgrading Call Center Operations to Improve Services in the Karaoke Business" has been added.
April 7, 2014
"Actively Organizing Presentations to Appeal to Private Investors" has been added.
April 2, 2014
"Socially Responsible Investment Stock Index" has been renewed.

Delivering satisfaction to more customers in different countries and regions

Delivering satisfaction to more customers in different countries and regions

The Brother developed unique products by taking full advantage of the BVCM, Brother's proprietary management system for creating products. BVCM is intended to carefully analyze customers' needs, develop product concepts, design and manufacture products based on these concepts, and deliver products to customers.

Brother Group's CSR

Promoting CSR Management around the World from a Mid-to-Long-Term Perspective

Promoting CSR Management around the World from a Mid-to-Long-Term Perspective

The Brother Group is aiming for establishing a global brand that is trusted by all stakeholders particularly placing the customer first, and developing as a company that generates a strong sense of pride among employees.

Brother Group's CSR Management

With Customers

A Framework for Quickly and Comprehensively Reflecting Customer Feedback in Our Products

A Framework for Quickly and Comprehensively Reflecting Customer Feedback in Our Products

Opinions and requests from customers are solicited at various times and compiled into a database.

Developing Products with "Customers First" in Mind

With Employees

Support systems that enable employees to choose their own lifestyle

Support systems that enable employees to choose their own lifestyle

The Brother Group has been supporting their way of working to fit into their own personal situations as best as possible.

Supporting Diverse Work Styles

With Business Partners

Unveiling "Procurement Policy" and "CSR Procurement Standards"

Unveiling "Procurement Policy" and "CSR Procurement Standards"

The Brother Group organizes CSR procurement explanatory meetings and CSR group studies to assist suppliers with their CSR activities.

Promoting CSR
Procurement

With Shareholders

Strengthen information disclosure

Strengthen information disclosure

The Brother Group is committed to improving the transparency of its business operations and building long-term relationships with stakeholders based on trust by increasing the opportunities for providing shareholders and investors with the latest information in plain terms.

IR Communication

With Local Communities

Responding to the Great East Japan Earthquake and Other Issues Having a Major Impact on Society

Responding to the Great East Japan Earthquake and Other Issues Having a Major Impact on Society

With a heartfelt prayer for the quick recovery of affected areas, the Brother Group will continue to provide essential support and cooperation as a team.

Social Contribution Activities on a Global Scale