Global Brother Brother's CSR With Local Communities Social Contribution Activities on a Global Scale

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With Local Communities

Social Contribution Activities on a Global Scale

Promoting Social Contribution Activities under a Vision Shared by the Whole Brother Group

The Brother Group facilities carry out various social contribution activities in different countries and regions in accordance with the concept of the Brother Group Global Charter : "The Brother Group must always be a good corporate citizen, sharing our social, economic and cultural resources in all the communities where the Brother Group operates."
The Brother Group focuses on the following policy to promote social contribution activities under a vision that is more widely shared by the Brother Group in cooperation with the group facilities in each country and region.

  • (1) Activities related to eco-conscious efforts
  • (2) Activities focusing on "communities" and "personal development (including employees)"

Efforts in FY 2015

" Brother Earth " was chosen as the logo and slogan that symbolize the Brother Group's environmental activities. Based on this slogan, the Brother Group positively and continuously considers the environmental impact of all aspects of its business operations. As part of such efforts in FY 2015, development of energy-saving products, reduction of energy consumption in factories, supports for environmental groups and environmental conservation activities involving employees were developed globally.

Regarding activities for communities and personal development, Brother has been cosponsoring the Tokai Young Entrepreneur Seminar since 2008 to assist young entrepreneurs in Japan who are keen to revitalize local communities.
The Brother Group has also been working on globally coordinating volunteer activities. For example, at 18 facilities in total including in Japan, the U.S., New Zealand and others, Brother employees joined volunteer activities to support cancer patients around the world.

Social contribution activities in different countries and regions (by category)
Category Activity Facility working on activity
Activities related to eco-conscious efforts Based on the slogan, "Brother Earth," supporting environmental groups and promoting environmental conservation activities involving employees Brother Industries, Ltd.
The Brother Group facilities countries and regions
Activities focusing on "communities" and "personal development" Tokai Young Entrepreneur Seminar: assisting young entrepreneurs who aims at revitalizing communities Brother Industries, Ltd.
Promoting volunteer activities to support cancer patients by employees
  • Brother Industries, Ltd.
  • Brother International Corporation (U.S.A.)
  • Brother International (NZ) Ltd.
and 18 sales facilities outside Japan including the foregoing

Employees' Participation in the Golden Ring Project

In 1985, a doctor in the U.S. started a campaign to raise money to support cancer patients and promote research on treatment by walking for 24 hours. This campaign, named Relay For Life*, spread across the world, and has helped to give hope to cancer patients and their families. Brother International Corporation (U.S.A.) started to participate in this campaign more than a decade ago.

Since 2011, the Brother Group has been globally promoting participation in Relay For Life and similar charity events to support cancer patients as part of its social contribution activities involving employees based on a sharing awareness across the world. Activities are shared by facilities in different parts of the world, forming a global "ring" of support, hence the name the "Golden Ring Project." Employees participating in the event wear Japanese TASUKI sashes which are embroidered with the national flags of the countries where Brother's facilities are located. The sashes are then passed on to employees in subsequent participating countries. Participating in events and relaying the sashes helps to facilitate a sense of unity among employees.

  • *:   One of the charity events for cancer patient support in which participants raise money by walking all night long, passing a Japanese TASUKI (a sash) to each other and taking turns to walk as a team. Relay For Life has been held in more than 40 countries in the past.

Think about the Value of Human Life through "Relay For Life Japan"

The Brother Group facilities in Japan have started to join Relay For Life Japan in 2010. While 103 Brother Group employees and their families participated in this event at the first time, the number of participants in Relay For Life Japan held in Okazaki City of Aichi Prefecture in September 2015 reached a record high of 300.

Employees listening to personal experiences
Employees listening to personal experiences

At the evert, they took turns walking around a track for 24 hours while enjoying a concert held at the venue or conversation with other participants.

Brother also set up an original opportunity to hear about the actual experiences of survivors (those suffered from a cancer) and caregivers (families or supporters of cancer patients). One of the employees attended this session said, "I paused to think about a cancer and the value of life. I would like to talk to my kids and those close to me about the children who cannot live even though they want to and the importance of human life."

Held an Original Charity Marathon Event "Brother Run & Share Event" in Thailand

Make a start at once
Make a start at once

As there had been neither RFL nor its similar events in Thailand, Brother Commercial (Thailand) Ltd. (BCTL) started holding its original charity marathon event called "Brother Run & Share Event" in Bangkok, capital of Thailand in 2014. In January, 2016, BCTL held this event in the two courses using public roads, 5km and 10.5km across the bridge over Chao Phraya River.

Participation to the event was widely called on not only employees of BCTL and their family members but also BCTL's customers, business partners, and local residents, and in total, 1,433 people participated in the event. Wearing original running shirts distributed as the prize for participation, runners consisted of wide range of age groups from children to adults enjoyed marathon.
The participation fee and donations gathered at the event, THB 640,000 (approx. JPY 2.20 million), was donated to the Ramathibodi Foundation operated by the Ramathibodi Hospital, an affiliated hospital to a national university in Bangkok, with the purpose of supporting cancer patients.

BCTL aims to work on social contribution activities with more participants by holding these kinds of events.

The facilities which participated in the "Golden Ring Project" in FY2015

The United States
The United States

U.K.
U.K.

Germany
Germany

Indonesia
Indonesia

Singapore
Singapore

Taiwan
Taiwan

Japan
Japan

Malaysia
Malaysia
South Korea
South Korea

Golden Ring Project

South Africa
South Africa
U.A.E.
U.A.E.

Australia
Australia

France
France

Hong Kong
Hong Kong

Vietnam
Vietnam

Thailand
Thailand

New Zealand
New Zealand

Philippines
Philippines

Responding to Large-scale Disasters Caused by Earthquakes and Typhoons and Other Issues Having a Major Impact on Society

To support the areas struck by large-scale disasters which occur in various parts of the world, the Brother Group and employees have been striving together to support large-scale disaster areas, depending on the location or extent of the damage.

  1. Supports by monetary donations from the Brother Group
  2. Supports by donations and volunteer activities by employees

Monetary donations from the Brother Group were sent mainly to Red Cross or NPOs as emergency assistance.
Donations and volunteer activities by employees are provided to maintenance of a park or a library, production of fishing equipment, etc. as required by those in afflicted areas.

In March 2011, Japan faced an unprecedented disaster caused by the Great East Japan Earthquake. With a heartfelt prayer for the quick recovery of affected areas, the Brother Group remains committed to continuous support activities, especially focusing on the following three aspects; "activities which meet the need of the affected areas and produce visible outcome," "activities which help to create jobs or to find purpose in life," "proactive involvement of Brother employees."

In response to the Kumamoto Earthquake occurred on April 14, 2016, the Brother Group also made monetary donations of JPY 3 million to Japan Platform, an authorized NPO. Brother also raised donations from its employees, offered special repair service of Brother products, and placed donation boxes at a cash register counter of karaoke bars and the Internet cafés operated by Standard Corp., a subsidiary company of Xing Inc. which belongs to the Brother Group.

We would like to express our heartfelt sympathy to the sufferers, and hope that the afflicted areas will be soon restored.