The Brother Group facilities carry out various social contribution activities in different countries and regions in accordance with the concept of the Brother Group Global Charter: "The Brother Group must always be a good corporate citizen, sharing our social, economic and cultural resources in all the communities where the Brother Group operates."
The Brother Group focuses on the following policy to promote social contribution activities under a vision that is more widely shared by the Brother Group in cooperation with the group facilities in each country and region.
- (1) Activities related to eco-conscious efforts
- (2) Activities related to the Brother Group's business
- (3) Activities focusing on "communities" and "personal development (including employees)"
Efforts in FY 2010
In May 2010, "Brother Earth," was chosen as the logo and slogan that symbolize the Brother Group's environmental activities. Based on this slogan, the Brother Group positively and continuously considers the environmental impact of all aspects of its business operations. As part of such efforts, eco-conscious social contribution activities were developed globally, including supporting environmental groups and promoting forest conservation activities involving employees.
Business-related social contribution activities included teaching women from China's rural villages how to use sewing machines and about sewing skills. Product Making Classes were also held in Japan, Malaysia, and Singapore to give children a glimpse of Brother's global manufacturing framework by using Brother products.
Regarding activities for communities and personal development, Brother has supported the Tokai Young Entrepreneur Seminar for three consecutive years to assist young entrepreneurs in Japan who are keen to revitalize local communities. Activities in France included assistance to disadvantaged children in and outside the country. The Brother Group also worked on globally coordinating volunteer activities together with facilities in various countries and regions. For example, employees working at facilities in Japan, New Zealand, and the U.S. joined volunteer activities to support cancer patients around the world.
Social contribution activities in different countries and regions (by category)
| Category |
Activity |
Facility working on activity |
| Activities related to eco-conscious efforts |
Based on the slogan, "Brother Earth," supporting environmental groups and promoting forest conservation activities involving employees |
The Brother Group facilities countries and regions |
| Activities related to the Brother Group's business |
Providing Product Making Classes by utilizing Brother products |
- Brother Industries
- Brother Industries Technology (Malaysia)
- Brother International Singapore
|
| Helping women in rural villages to learn how to use sewing machines and acquire sewing skills |
Brother Machinery Xian |
| Activities focusing on "communities" and
"personal development" |
Tokai Young Entrepreneur Seminar: assisting young entrepreneurs who aims at revitalizing communities |
Brother Industries |
| Supporting disadvantaged children in and outside of the country with NGOs |
Brother France |
| Promoting volunteer activities to support cancer patients by employees |
- Brother Industries
- Brother International (New Zealand)
- Brother International Corporation (U.S.A.)
|
Responding to the Great East Japan Earthquake and Other Issues Having a Major Impact on Society
In March 2011, Japan faced an unprecedented disaster caused by the Great East Japan Earthquake. The Brother Group donated JPY 100 million to the Japanese Red Cross Society to assist earthquake victims and help restore the disaster-stricken areas. Donations collected from Brother Group employees in and outside Japan were sent to respective Red Cross Societies and other organizations in their countries. In Japan, some employees volunteered to encourage other Brother employees to donate needed goods in the afflicted areas, and coordinated to deliver the donated relief supplies to these areas through volunteer organizations.
With a heartfelt prayer for the quick recovery of affected areas, the Brother Group will continue to provide essential support and cooperation as a team.
