Global Brother Brother's CSR With Local Communities Social Contributions Activities in Japan

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With Local Communities

Social Contributions Activities in Japan

"Tokai Young Entrepreneur Seminar" for Business-Minded Young People with a Challenging Spirit

Started the Tokai Young Entrepreneur Seminar

Young people taking part in the Tokai Young Entrepreneur Seminar
Young people taking part in the Tokai Young Entrepreneur Seminar

There has been a recent increase in young people working on business to solve a diversity of social issues and to revitalize local areas in Japan. Yet, because they lack business experiences and the network of contacts needed to grow a business, they cannot always find solutions to the plethora of management problems.
On that note, in 2008 Brother Industries, Ltd. started sponsoring the Tokai Young Entrepreneur Seminar to offer support to young business-minded people in the Tokai area where the company has its headquarters. Through the seminar which consists of a number of entrepreneurial support NPOs in Japan, Brother has supported 38 entrepreneurs in total by March 2016. The seminar offers a number of activities for helping would-be entrepreneurs get their business on track via business strategy workshops, product development opportunities together with consumers, etc.
In May 2016, in the ninth year of the seminar, applications for the seminar were accepted from young entrepreneurs seeking support for their projects. After the final screening process in August, selected entrepreneurs will be guided by the Executive Committee of the Tokai Young Entrepreneur Seminar for the improvement of the quality of their business models and strategies for seven months, until a debriefing session of final results in March 2017.

Brother employees engaged in the supportive activities for the "Tokai Young Entrepreneur Seminar"

Brother employees getting involved in on-site support for the entrepreneurs
Brother employees getting involved in on-site support for the entrepreneurs

From FY 2012, Brother employees started to get involved in the supportive activities as pro bono* with utilizing their personal skills which were acquired through their business experiences and touching the challenge spirits of entrepreneurs.
In FY 2015, three selected employees worked on the supportive activities for respective entrepreneurs as escort runners.
One of the employees who joined this program said, "Although I'm not a business operator, I've been discussing and addressing this activity as if it's my own business. I'd like to utilize the human network and experiences I gained through this pro bono activity for Brother's business and volunteer activities in the future." This is a good opportunity for Brother employees to learn positive attitudes and challenge spirits from entrepreneurs.

  • *:   pro bono: activities to utilize personal skills which were acquired through business experiences for the supports for respective entrepreneurs

Successfully helping young entrepreneurs and building a regional culture willing to take up a challenge

One of the entrepreneurs supported through the Tokai Young Entrepreneurs Seminar won the Nikkei Woman of the Year. Another entrepreneur participated in this seminar, who realized the release of a new product in collaboration with agricultural, forestry and fisheries workers, was selected as one of the 30 Best Practices in Agriculture, Commerce, and Industry, coordinated jointly by the Ministry of Economy, Trade and Industry and the Ministry of Agriculture, Forestry and Fisheries. More and more entrepreneurs have stabilized their business operation and increased revenue, taking advantage of practical experience and human network needed for business growth which they had acquired in the Tokai Young Entrepreneurs Seminar.
In 2015, the entrepreneurs supported by the seminar launched their original association, and have in turn advised the entrepreneurs who are enrolled in the seminar. The employees who had taken part in this seminar as the pro bono also started to help solve social issues and revitalize local communities. The achievement of the seminar in these eight years has thus extended beyond the framework of the Tokai Young Entrepreneur Seminar.