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Social Contribution Activities on a Global Scale

Promoting Social Contribution Activities with a Sense of Unity within the Whole Brother Group

The Brother Group carries out various social contribution activities in different countries and regions in accordance with the concept of the Brother Group Global Charter : "The Brother Group must always be a good corporate citizen, sharing our social, economic and cultural resources in all the communities where the Brother Group operates." The Brother Group, in particular, focuses on the following two activities and conducts them on a global scale in cooperation with the group facilities in respective countries and regions, aiming to globally promote social contribution activities that further enhance a sense of unity within the entire Brother Group.

  • (1) Activities related to eco-conscious efforts
  • (2) Activities focusing on "communities" and "personal development (including employees)"

Efforts in FY2016

The Brother Group positively and continuously considers the environmental impact of all aspects of its business operations based on " Brother Earth ," the logo and slogan that symbolize the Brother Group's environmental activities. As part of such efforts, in FY2016, the Brother Group globally worked on developing energy-saving products, reducing energy consumption in factories, supporting environmental groups, and conducting environmental conservation activities with employees.

Regarding activities for communities and personal development, we have been cosponsoring the Tokai Young Entrepreneur Seminar in Japan since 2008 to assist young entrepreneurs who address local challenges. In addition, we have been promoting activities which provide us with a sense of unity on a global scale. In FY2016, our employees in 18 group facilities around the world, including Japan, the U.S., and New Zealand, participated in a worldwide charity activity aiming to support cancer patients and to fight against cancer.

Social contribution activities in different countries and regions (by category)
Category Activity Facility working on activity
Activities related to eco-conscious efforts Supporting environmental groups and promoting environmental conservation activities which involve employees based on the slogan of "Brother Earth" Brother Industries, Ltd.
The Brother Group's manufacturing and sales facilities in respective countries and regions
Activities focusing on "communities" and "personal development" Cosponsoring the Tokai Young Entrepreneur Seminar designed to assist young entrepreneurs who address local challenges Brother Industries, Ltd.
Participating with employees in charity activities which aim to support cancer patients and conquer cancer Eighteen facilities around the world, including:
  • Brother Industries, Ltd.
  • Brother International Corporation (U.S.A.)
  • Brother International (NZ) Ltd.

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Employees' Participation in the Golden Ring Project

The Brother Group has been encouraging its employees to participate in "Relay For Life" and similar charity events to support cancer patients, aiming to contribute to society with its employees and with a sense of unity on a global scale. In 2011, we named these support activities the "Golden Ring Project," which was derived from the idea that a ring of support is drawn on a world map when the activities conducted by respective facilities are connected. In FY2016, the Brother Group employees and their family members at 18 facilities all over the world participated in this project.

Think about the Value of Human Life through "Relay For Life Japan"

The sashes with messages written in the venues all over Japan
The sashes with messages written in the venues all over Japan

Many of the facilities which joined the "Golden Ring Project" took part in "Relay For Life." Relay For Life is an event in which participants make donations and also walk for 24 hours with their team members to encourage cancer patients, to raise cancer awareness, and to learn cancer knowledge. Donations collected through this event are used for new cancer treatment/medication development, young doctors' development, and activities to promote cancer screening and increase its rates, and so forth.

Since 2010, the employees of Brother Industries, Ltd. (BIL) and the Brother Group companies in Japan and their families have been participating in "Relay For Life Japan" held in Okazaki City, Aichi Prefecture.
Since 2015, in the event venue, we have been independently organizing our own "meeting with cancer survivors (those who are fighting against cancer or have experienced cancer)," which leads to enhancing health awareness among participating employees and providing them with preparation for disease.

In addition, in 2016, BIL donated embroidered sashes to the Japan Cancer Society, the public interest incorporated foundation that organizes "Relay For Life Japan," commemorating the 10th anniversary of "Relay For Life Japan" since it was launched in 2007 in Hyogo Prefecture. The sashes were passed around among 49 venues from Hokkaido to Okinawa.

BCN Joins a Charity Marathon in Shanghai to Support Breast Cancer Patients

In May 2016, as part of the "Golden Ring Project," Brother (China) Ltd. (BCN), one of the sales facilities of the Brother Group in China, participated in a charity marathon conducted in Shanghai Century Park to support breast cancer patients. This charity race was hosted by "MORE THAN AWARE," a charity organization that supports patients with breast cancer, and also sponsored by Shanghai Cancer Recovery Club, which assists the recovery of cancer patients and interaction among them.
From BCN, 26 employees came to take part in this event, and their participation fees were donated to Shanghai Cancer Recovery Club. BCN also contributed 250 hats with the embroidered Brother Logo to Changning District branch of Shanghai Cancer Recovery Club.

Participants who are warming up
Participants who are warming up

This event consisted of a 5-km marathon race and a 2-km walk race on the pathway around the lake in Shanghai Century Park. The BCN employees participated in the walk race, taking about 50 minutes to finish it.

One of the employees who joined the race said: "One of my friends who saw a picture of us walking on the course is interested in joining this event next year." Another commented: "I would like to join this race together with my family next year."

BCN will continue to join charity marathons and engage in social contribution activities that support cancer patients.

The facilities which participated in the "Golden Ring Project" in FY2016

The United States
The United States

Shanghai
Shanghai

Germany
Germany

Indonesia
Indonesia

Singapore
Singapore

Taiwan
Taiwan

Japan
Japan

Malaysia
Malaysia
South Korea
South Korea

Golden Ring Project

South Africa
South Africa
U.A.E.
U.A.E.

Australia
Australia

France
France

Hong Kong
Hong Kong

Vietnam
Vietnam

Thailand
Thailand

New Zealand
New Zealand

Philippines
Philippines

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Brother's Response to Large-scale Disasters

To respond to large-scale disasters which occur around the world, the Brother Group has been working together with its employees to provide support to the areas affected by such disasters, tailoring it according to the location where a disaster occurred and the extent of damage.
1. Support by monetary donations from the Brother Group
2. Support by "Kizuna Fund," which is composed of donations from employees, and volunteer activities by them

Monetary donations from the group companies are sent mainly to the Red Cross or NPOs as emergency assistance while donations and volunteer activities by employees are provided in a way that meets the needs of each affected area.

Support for Reconstruction after the Great East Japan Earthquake

Hoping the recovery and reconstruction of the area stricken by the Great East Japan Earthquake on March 11, 2011, the Brother Group is steadily and continuously committed to supporting this region based on three pillar concepts, including "activities which meet the needs of the affected area and produce visible results," "activities which help the sufferers find a purpose in life or create jobs," "proactive involvement of Brother employees."

The Brother Group, for example, used "Kizuna Fund" to provide support for building "Kizuna Park" as a playground for children in Shichigahama Town, Miyagi Prefecture in 2013, and for maintaining "Kizuna Library" as a place of learning for children in 2016. These efforts formed ties between the Brother Group and this town, and in October 2016, our president was invited to deliver a lecture in the commemoration of the start of the "global human resources development program," which was designed for children in Shichigahama Town, where internationalization is actively promoted, to be able to communicate in English.

Kizuna Park

Kizuna Park

Kizuna Library

Kizuna Library

Support for the 2016 Kumamoto Earthquakes

Ceremony to present a car
Ceremony to present a car

In response to the Kumamoto Earthquakes occurred on April 14, 2016, the Brother Group made monetary donations of three million yen to Japan Platform, an authorized NPO.
The Brother Group also donated a car to Mifune Town, Kumamoto Prefecture through "Kizuna Fund" to meet this town's transportation needs, expecting the car to be used for transporting people and goods to temporary houses scattered over the area.

We would like to express our heartfelt sympathy to the sufferers, and hope that the afflicted areas will be soon restored.