Message on CSR from the Management
To gain trust from the stakeholders
Brother Group's CSR Management
I think it is important for a business entity to ensure a long, successful future. To achieve this, it is vital to promote Corporate Social Responsibility (CSR) management on a global basis, which continues to fulfill social responsibility seriously, as well as to achieve business growth.
As stated in the Brother Group's Global Charter , CSR management is to predict environmental changes surrounding us, such as social requirements and technological advances, to build trusting relationships with all stakeholders, and then to create new products, services and solutions for customers and society. In short, CSR management means to provide superior value, which is the mission of the Brother Group.
Evolution of CSR Management
The Brother Group has evolved as a corporation through developing businesses in accordance with changes in the business environment of the times.
However, rapid changes in external environment and business circumstances have been underway, including the sluggish GDP growth rate around the world, decreased opportunities for printing with the spread of mobile terminal devices, and volatility of exchange rates, stock prices and resource prices, resulting in great managerial impacts on the entire Brother Group. Now that we are in such an uncertain situation, we must urgently strengthen management foundations by accelerating three kinds of transformation, "Business Transformation," "Operational Transformation" and "Talent Transformation" specified in the Mid-Term Business Strategy "CS B2018 ."
Toward these purposes, the Brother Group has been committed to various issues such as development of a new business and creation of a new product that reflects divers opinions of customers, improvement of manufacturing capabilities through these processes, development of global talent, promotion of diversity including support for women's performance, contribution to the preservation of the global environment, community-based social contribution activities and enhancement of corporate governance.
Sharing the values stated in the Brother Group Global Charter, all of the Brother Group's employees will behave with the motto "At your side." to improve the CSR management of the Brother Group.
Pursuit of Trust from Stakeholders
In order to respond to global demands and expectations, which increase in proportion to the growth of a company, the Brother Group will continue to provide superior value as a manufacturing company, conserve the environment, and contribute to the society.
The Brother Group continues to try as a global team to deliver management that builds trusting relationships with all stakeholders toward the future.
Brother Industries, Ltd.
Representative Director & President