Communicating Environmental Commitment
Brother Eco Point Program
Brother eco point program introduced in 44 countries and regions
Under the Brother eco point program, eco points are awarded for eco-conscious actions by employees and their families. Eco points are also awarded for used consumables collected from customers. Brother carries out various environmental conservation activities depending on the number of points earned. To raise the environmental awareness of employees and thus help prevent global warming, the Brother eco point program was launched in April 2008 for group facilities in Japan, and has been shared by the group's facilities outside Japan since FY2009 (April 1, 2009-March 31, 2010).
At the Brother Group, employees and their families have been working to reduce CO2 emissions as much as possible in their daily lives. In addition to making financial contributions, employees actively participate in environmental conservation activities. Personal experience helps increase eco consciousness and expands the scope of activities.
As of March 31, 2016, the Brother eco point program is in place in 44 countries and regions. In FY2015 (April 1, 2015-March 31, 2016), Brother Industries (Philippines), Inc. launched its program. The number of participants in the eco point program totaled 31,899. Environmental awareness has been growing steadily.
Brother facilities that have introduced the eco point program
Number of participants in the eco point program
|Number of participants||8,803||14,776||21,440||25,908||31,899|
Activities under the Brother eco point program
Group companies in Japan (Japan)
Brother eco point program commendation for FY2015 (May 2016)
Brother Industries, Ltd. (BIL) is working with Brother Sales, Ltd. (Brother Sales) and other group companies in Japan to promote the Brother eco point program. Specifically, eco points are awarded for eco-conscious actions taken by employees and their families, such as turning off unnecessary lights, saving water, separating waste, using washable cups instead of disposable ones, using stairs (2UP3DOWN), traveling on foot, by bicycle or public transportation, and participating in local clean-up activities. The points earned are used as contributions to fund the environmental conservation activities in which employees and their families participate as volunteers.
A commendation program is in place to boost this program, and each year, participants (individuals, families, and organizations) who earned many points during the past year are commended.
Brother Sales also awards points when used toner and ink cartridges of All-in-Ones and printers are collected.