Showing at Eco-Products Exhibition 2007

Brother booth Students having fun visiting the booths

On December 13 - 15, 2007, the largest environmental tradeshow in Japan - Eco-Products 2007: Eco Style Fair - was held at the Tokyo Big Site (organized by Japan Environmental Management Association for Industry and Nihon Keizai Shimbun, Inc.).

Capitalizing on the rapidly growing concern over the global environment, the Eco-Products show has expanded in size every year. Now, in it's 9th year, it has evolved into a general tradeshow for people involved with the environment in diverse ways, from businesses, organizations, NGOs, NPOs, governments, universities and research institutes to general consumers (exhibitors: 632, booths: 1,405, visitors: 164,903). The hall is filled with a wide variety of eco-products such as home appliances, daily essentials, office equipment, financial products and services. Brother operated a booth for the 7th time, continuing our uninterrupted streak since the show's 3rd edition.

At the Brother booth, the company's environmental stance was explained via panels. Also, information and communication products were displayed such as the "JUSTIO" business-grade Multi-Function Center/printer and "MyMio" sleek inkjet Multi-Function Center. In order to stir interest in everyone from young students to senior citizens, a questionnaire on environment-friendly products and activities was used and visitors were given the chance to make their own "Eco Declarations" for the environment.

Children making eco declarations on miniature planet

The Eco Declarations were written on trees made of fabric and planted on a ball that symbolized the Earth as a display. About 4,000 people planted trees. Plans are to plant one real seedling for every 20 Eco Declaration trees (about 200 seedlings total) in the Brother Forests in Gujo. Our continual participation in large scale events like this has become great opportunities to publicize Brother's environmental stance and communicate with more people, which should lead to repeat customers, etc.

FY2006 (April 1, 2006 - March 31, 2007)

Showing at MESSE NAGOYA 2006 Eco-Industrial Trade Fair

Brother booth packed with visitors Environmental magic trick using rope and 5R cards. During the same trick, Chairman Yasui took to the stage to explain the 5R.

We introduced the environmental activities of the Brother Group at the MESSE NAGOYA 2006 Eco-Industrial Trade Fair held at the Nagoya Port Messe from October 19 (Thu.) to 21 (Sat.), 2006. Participated in by some 200 businesses, this international tradeshow carried on the environmental theme of the 2005 Expo Aichi Japan by proposing a balance between the environment and business. There were 37,180 visitors during the course of the show.

To project an image of how environmental considerations are shown in manufacturing, panels highlighting the key points of eco-friendly products were put up at the Brother booth. Moreover, to gain the understanding of visitors in a fun interactive way, a quiz/survey was done. Also, some employees showed some environmental magic, which was a popular act.

The event was a great opportunity to gain an understanding of Brother's environmental activities by talking personally with employees as was seen by the enthusiastic questions that visitors asked while answering the quiz.

Showing at Eco-Products Exhibition 2006

From December 14 (Thu.) to 16 (Sat.), the largest eco-related exhibition in Japan, the Eco-Products Exhibition 2006 "the Eco-Style Fair for the earth and ourselves" was held at the Tokyo Big Site. Brother has participated in the event since 2001, making this year our 6th appearance.
The exhibition introduces environmental products and services, and advanced environmental activities of businesses and groups. More than 500 companies and groups participated, and the event drew some 152,966 visitors over the three days.

The environmental considerations of products were explained in easy-to-understand fashion such as using balloons to explain the reduction in CO2 emissions by combining multiple features into a single product.

Students taking part in the quiz rally with their "eco passports"

The video on the monitor shows leaves on which is inscribed "Eco Declaration" gathering together to form first a tree, then a grove and finally a forest.

The Brother Group showed the monochrome laser multi-function center MFC-8870DW, CNC tapping center TC-S2C, domestic sewing machine Innovis P100α and other products. Each internal company gave demonstrations of environmental technologies and explained panels, appealing environmental activities to visitors through the products we make. Within all of that, the quiz rally and a corner set up for visitors to see for themselves how light the sleek color inkjet Multi-Function Center drew great interest from students. Moreover, about 3,000 persons (over 12,000 totals for the 5 years) between employees and visitors attended the Eco Declaration that Brother has made since 2002. We hope this effort will open eyes and encourage everyone to protect the global environment.

Showing at the most recent Eco Style Fair

Brother Industries showed at the "Green Enterprises Discovery on Gyoen Gardens for the Future of the Planet" (organized by the Executive Committee for the Shinjuku Gyoen 100th Anniversary Project, co-organized by the Global Environmental Forum) staged at Shinjukugyoen National Garden, Tokyo from August 1 (Tue.) to September 10 (Sun.), 2006, and again from February 14 (Tue.) to March 4 (Sun.), 2007.

This was one of the events that were planned to mark the 100th anniversary of the Shinjukugyoen National Garden. It introduced via panels advanced examples of environmental activities promoted by businesses.

Showing at 2006 China Energy Conservation Exhibit (ECE) (Shanghai)

Brother booth bearing the energy-saving symbol mark accredited by the Chinese government Interested visitors at the Brother booth

Brother (China) Ltd. exhibited at the 2006 China Energy Conservation Exhibit (ECE) held in Shanghai over June 10 (Sat.) - 12 (Mon.), 2006. The event aims to diffuse energy-saving products and raise environmental awareness amongst businesses and consumers. It is part of the efforts of the Chinese government to promote their energy-saving policy. At the Brother booth, which drew a large crowd during the show, 23 products were put on display and videos of Brother Group products and technologies were played on a large-screen TV.

In November 2004, Brother's FAX-218 and FAX-228MC were recognized by Chinese government for their low energy qualities and so rewarded a certification. Currently, eleven facsimiles, four laser printers and nine laser multi-function centers have received this certification. These products greatly reduce paper and toner consumption by digitizing and sharing files and networking with other equipment. Because of this, several hundred consumers visited the booth each day of the fair to hear explanations from staff, try out the products for themselves and fervently ask questions.