Communicating Environmental Commitment
Environmental Communication Activities
Enhancing communication with our stakeholders
Brother Earth logo and slogan
Under the environmental slogan of "Brother Earth," the Brother Group promises to continuously take positive steps to protect the global environment in all aspects of our business operations, and send a globally unified environmental message.
To implement specific measures, the Brother Group Environmental Action Plan 2015 (2011-2015) was formulated to promote efforts through business operations. Notably, one of the important challenges was to "disclose environmental information, and enhance communication with our stakeholders as well as their understanding." Various environmental communication activities expanded the scope of collaboration with as many stakeholders as possible.
Targets of main activities in FY2015 and results of the Brother Group Environmental Action Plan 2015 (2011-2015)
1. Promoting Brother Earth in combination with marketing activities
"Mission to the Earth"
"Brother Green Christmas-Projection Mapping on Brother Earth-"
To ensure eco-consciousness in developing new products and businesses, distribute environmental information via websites (including social media ), and publicize environmental commitments by promoting the Brother Earth planetarium dome, etc., Brother Industries, Ltd. (BIL) promoted the "Ecosystem Restoration Project in the Brother Forests in Gujo" involving employees through Brother's special website on the environment, websites of respective facilities, etc., and continuously expanded the scope of information dissemination by utilizing Brother's official SNS accounts (Facebook, Twitter, YouTube).
In FY2015 (April 1, 2015-March 31, 2016), BIL organized "Mission to the Earth," a participatory event that enabled people to have their selfies projection mapped in the stratosphere with the Earth in the background in October, and "Brother Green Christmas-Projection Mapping on Brother Earth-" in collaboration with the Nagoya City Science Museum in December.
During the past five years, the "Brother Earth" logo and slogan have been used on websites of all the sales facilities of the Brother Group, and employees' environmental awareness has been increasing steadily.
2. Promoting environmental and social contribution activities focusing on conserving biodiversity
Click for the Earth on brotherearth.com, Brother's special website on the environment
The Brother Group globally conducted environmental and social contribution activities for conserving biodiversity with the involvement of employees in respective regions, posted key activities on brotherearth.com, Brother's special website on the environment to be covered by Click for the Earth donations, and encouraged the participation of stakeholders. During the past five years, entry in the Click for the Earth, etc. has helped increase the number of social contribution activities (mainly biodiversity conservation activities) at Brother Group facilities.
|Number of facilities that participated||15||22||33||43||39|
3. Promoting prevention of global warming by raising the environmental awareness of employees
Brother eco point program in place in 44 countries and regions as of March 31, 2016
The Brother Group globally promoted the Brother eco point program , measured the level of environmental contribution at respective facilities, and raised the environmental awareness of employees, thereby helping consistently achieve CO2 emissions reduction targets on a group basis. In FY2015, Brother Industries (Philippines), Inc. launched the eco point program.
|Number of facilities that participated||8,803||14,776||21,440||25,908||31,899|
4. Disclosing eco-conscious information about products and global environmental information
The Brother Group offered global and local environmental information and eco-conscious information about products, etc. through websites of respective facilities efficiently and on a timely basis. In FY2015, the number of visitors to the English version of brotherearth.com, Brother's special website on the environment (except for Click for the Earth) increased by 40% from FY2014 (April 1, 2014-March 31, 2015).