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"Brother Earth" - Working with you for a better environment

Foundation for all Brother Group activities in the global marketplace

the Brother Group Global Charter

The Brother Group's mission is to place our customers first everywhere, every time, and provide them with superior value, by quickly creating and delivering high-quality products and services. To fulfill the mission, it is essential to help society achieve sustainable development, by positively and continuously considering the environmental impact of all aspects of our business operations. This is set out in "the Brother Group Global Charter ," originally published in 1999, that provides the foundation for all Brother Group activities in the global marketplace. The charter has been translated into 27 languages and been shared with all our employees in order to create a system that is appropriate for a global company transcending differences in culture and customs.

Brother Group's mid- to long-term vision and environmental action plan

Mid- To Long-Term Vision Environmental Action Plan
The Brother Group sets three goals in the Mid-to Long-Term Corporate Vision (Global Vision 21)  to become a company that provides good value obviously to our existing customers, but also to potential future customers.
  • To become a leading global company with high profitability
  • To become a world-class manufacturer by developing outstanding proprietary technologies
  • To embody Brother's motto, "At your side." throughout our corporate culture
The Brother Group formulated a Mid-Term Business Strategy "CS B2018"  as a road map to achieve the vision. In particular, we will commit to three reforms in "Business," "Operations," and "Talent" and aim to become a multi-business enterprise by changing the printing-centric structure and focusing on areas with growth potential, such as industrial areas* and new businesses.
Reduction in emissions of CO2 and other greenhouse gases (which are considered to be major contributors to climate change), prevention of environmental pollution, improvement in resource productivity, and biodiversity conservation are important issues toward sustainable development.
Regarding reduction in CO2 emissions, we set the mid-term targets for FY2020 (April 1, 2020-March 31, 2021) in 2009. The Mid-Term Environmental Action Plan set specific targets as milestones to achieve the targets.
The Brother Group Environmental Action Plan 2018 (2016-2018) is the eighth plan after Brother's first Environmental Action Plan (Voluntary Plan), which was formulated in 1993. The action plan is intended to continuously enhance the foundation established by the Brother Group Environmental Action Plan 2015 (2011-2015)  as environmental targets for the Mid-Term Business Strategy "CS B2018."
  • *:   Machinery business (Industrial sewing machines, Machine tools, and Industrial parts) and Domino business

Accelerating activities under the slogan of "Brother Earth"

"Brother Earth" - Working with you for a better environment

Under the "Brother Earth" logo and slogan (formulated in 2010) which symbolize our environmental activities and promise to help society achieve sustainable development, by positively and continuously considering the environmental impact of all aspects of our business operations, each Brother Group employee is further committed to participating in various activities based on the unified message of "Working with you for a better environment" in cooperation with Brother's customers and other stakeholders.

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Promoting various activities to reduce environmental impact since 1991

In 1991, the Brother Group established a company-wide environmental organization to promote various activities to reduce the environmental impact of its business operations. After Brother Industries (U.K.) Ltd. obtained ISO 14001  certification in 1996, facilities in and outside Japan acquired certification in stages. Steady efforts have been made to continuously reduce its environmental impact across the whole group.
The Brother Group has also endeavored to quickly comply with laws and regulations that are enacted in respective countries and regions.
Under the mission to "provide customers with superior value, by quickly creating and delivering high-quality products and services," a project was launched in 1992 to implement measures for the protection of the ozone layer in the product production process. In 1993, the use of substances that deplete the ozone layer was completely banned in the production process of Brother Industries, Ltd., and wholly owned subsidiaries' facilities. The Brother Group has been seriously committed to measures to reduce the environmental impact of all aspects of its business operations.
Regarding products, the Brother Group acquired ENERGY STAR certification, which was introduced in 1993 in the U.S. Since then, the Brother Group has been actively working to acquire environmental labels in respective countries.

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Main results of the Brother Group Environmental Action Plan 2015 (2011-2015)

The Brother Group identified important issues and set ambitious environmental targets to be achieved by 2015 in the fields of "Creating Eco-conscious Products," "Reducing Environmental Impact," "Complying with Laws, Regulations and Social Trends," and "Communicating Environmental Commitment" to promote activities. As a result, the Brother Group has made steady progress in its environmental activities. Notably, the Brother Group has been committed to creating eco-conscious products, primarily focused on reducing energy consumption. The Brother Group has been working on top-class eco-conscious designs in respective product categories by actively acquiring environmental labels in respective countries and meeting new standards, etc.

Examples of technology improvement to improve the environmental performance

[Brother's activities]
Aiming at an infinite supply of zero standby power.
- Low Energy Standby -

Aiming at an infinite supply of zero standby power. - Low Energy Standby -

[Brother's activities]
Our aim was a sleek machine tool energized by recycled electricity, much like an eco-friendly compact car.
- Power Regeneration System -

Our aim was a sleek machine tool energized by recycled electricity, much like an eco-friendly compact car. - Power Regeneration System -

[Brother's activities]
The key to increasing rotation speed and decreasing power consumption was "sound."
- Low-noise Belt Drive -

The key to increasing rotation speed and decreasing power consumption was "sound." - Low-noise Belt Drive -

Achieving CO2 emissions reduction targets and promoting activities to obtain a third-party assurance for Scope 1, 2, and 3 calculation data

At eight business sites in Japan, CO2 emissions have been reduced by 10.3% from FY2010 (April 1, 2010-March 31, 2011) (absolute value), achieving a reduction of 2.0% per annum vis-à-vis the reduction target of 1.0% per annum.
At manufacturing facilities outside Japan (excluding the U.S.), CO2 emissions have been reduced by 26.3% from FY2010 (per unit of sales), achieving a reduction of 5.2% per annum vis-à-vis the reduction targets of 1.0% per annum.
In FY2013 (April 1, 2013-March 31, 2014), the Brother Group started calculations for Scopes 1, 2, and 3  using emissions coefficients by country and region applied to respective business sites based on the GHG Protocol (a globally used index) and is endeavoring to acquire third-party assurance for the calculation data.
Due to these ongoing efforts, Brother scored 98 points* in its evaluation for information disclosure* and a C in its performance evaluation for CDP (former name: Carbon Disclosure Project)  that evaluates corporate efforts to cope with climate change.

  • *:   The score represents the evaluation points based on our response to the CDP's request for information.

Establishing the Brother Group's policy to expand the scope of biodiversity conservation activities

To maintain the health of Mother Nature which sustains humankind, it is essential to ensure biodiversity conservation and sustainability. The Nagoya Protocol  and Aichi Biodiversity Targets were adopted at the tenth meeting of the Conference of the Parties (COP10) to the Convention on Biological Diversity (CBD) held in Nagoya, Aichi in October 2010. In response, the Brother Group added a new commitment: "We will endeavor to reduce our impact on the ecosystem and to conserve biodiversity in all our operations." to the Action Guidelines in the Environmental Policy in FY2011 (April 1, 2011-March 31, 2012). In FY2012 (April 1, 2012-March 31, 2013), the Brother Group established a biodiversity conservation policy, and the scope has been expanded to cover activities in all business operations.

The results of the Brother Group's environmental activities including specific results of the Brother Group Environmental Action Plan 2015 (2011-2015) are reported in this "Environmental Activities" site.

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Brother Group Environmental Action Plan 2018 (2016-2018)

Creating eco-conscious products

To further enhance commitment to developing eco-conscious products, the Brother Group has been working on top-class eco-conscious designs in respective product categories by actively acquiring environmental labels in respective countries and meeting new standards, etc. Based on top-class eco-conscious designs, the Brother Group has been working to reduce the carbon footprints of products in order to reduce their environmental impact of products through their entire life cycle.

Cut CO2 emissions from the group as a three-year target toward achieving the mid-term targets by FY2020 (April 1, 2020-March 31, 2021)

Since FY2013, the scope of activities to cut CO2 emissions has been expanded on a group basis. Furthermore, the Brother Group has taken on a challenge to calculate and reduce CO2 emissions from the entire product supply chain, in addition to CO2 emissions from its operations. To verify the calculation results, the Brother Group is subject to verification of compliance with the international standards (ISO14064-1 requirements) established by a third party organization, in an effort to acquire certification for the accuracy of data.

Maintaining regulatory compliance for all product categories

In addition to complying with laws and regulations in respective countries and regions, including the REACH Regulation  and RoHS Directive , the Brother Group operates an environmental information system  (an IT system for investigating and managing certain chemical substances contained in purchased parts) and audits suppliers from which parts and materials are purchased. Thus, Brother has a group-wide chemical substances assurance system.

Support activities for continuous improvement under our philosophy of "Brother Earth"

The Brother Group helps raise awareness to consider its environmental impact under the "Brother Earth" slogan.  Brother's special website on the environment (brotherearth.com)  presents "Special Stories" and "Eco-conscious Products" that explain employees' commitment to eco-conscious product development, as well as the Brother Group's environmental conservation activities, etc. The Brother Group actively works on environmental conservation and other activities to contribute to communities in collaboration and cooperation with many stakeholders through interactive communication including "Click for the Earth " in the special website and events with environmental themes.

Support biodiversity conservation in total Brother group under the COP10 Aichi Biodiversity Targets

As a global company headquartered in the venue of COP10 , the Brother Group considers the Aichi Biodiversity Targets (by 2020) as high-priority targets. Respective facilities have been working on biodiversity conservation activities with regional characteristics taken into consideration. The Brother Group endeavors to provide employees with education about biodiversity conservation to help prevent destruction of habitats and recover ecosystem services that are essential for the survival of humankind. Activities will be further promoted to exterminate and prevent the invasion of invasive alien species and conserve the habitats of rare species, etc.