Corporate Environmental Strategy and Management
Environmental Commendation and Awards
External environmental commendation system
Brother Industries, Ltd.
On February 9, 2016, Brother Industries, Ltd. (BIL) won the Good Performance Prize in the Environmental Report Section of the 19th Environmental Communication Awards organized by the Japanese Ministry of the Environment and the Global Environmental Forum.
The aim of the Environmental Communication Awards is to encourage business operators, etc. to work on green management and environmental communication through commendations and improve the quality of environmental disclosure.
BIL won the award for its "Environmental Activities" webpage that delivers annual reports about the Brother Group's environmental activities; and for "brotherearth.com", Brother's special website on the environment, which uses responsive web design to disseminate information about both up-to-date and unique activities.
This is the second time for BIL to win the award and follows its win last year. The comment given during the evaluation was as follows:
'The environmental report is well documented. Notably, "Communicating Environmental Commitment" explains communication with stakeholders, and details the efforts related to eight items identified in the Action Guidelines for Biodiversity Conservation in the Electrical and Electronic Industries. Obviously, BIL has been committed to biodiversity conservation. "Reducing Environmental Impact" shows that BIL focuses on "CO2 Emission Reduction Activities." This is highly commendable.' The comment also suggested improvements regarding editing, etc. because a large amount of information is disclosed. Therefore, the "Environmental Activities" webpage (2016 version) has been revised by reviewing the number of activities covered, method of coverage, etc.
Brother Industries, Ltd
In January 2016, BIL won the Life Cycle Assessment Society of Japan (JLCA)* Incentive Award at the 12th JLCA Commendation Ceremony organized by JLCA (sponsored by the Ministry of Economy, Trade and Industry and Nikkan Kogyo Shimbun, Ltd.) for its activities to create eco-conscious products by acquiring the EcoLeaf environmental label (for printers and facsimiles).
BIL has acquired the EcoLeaf environmental label since it was launched in 2002. BIL was highly evaluated for its track record of acquiring the label (208 models in cumulative total as of the end of September 2015); many years of continuous efforts to popularize LCA techniques and acquire environmental labels; activities to build a system for collecting LCA data and applying it to products; facing challenges to calculate Scope 3 emissions based on the GHG protocol to reduce the CO2 emissions from the entire supply chain; and the substantial results it derived from Low Energy Standby technology.
- *: The Life Cycle Assessment Society of Japan (JLCA) is a platform involving LCA stakeholders from industrial and academic circles as well as national and public research institutions. JLCA was established to conduct surveys and research, promote information sharing, and implement awareness-raising and popularization activities about lifecycle assessment (LCA) and environmental efficiency based on developments in and outside Japan. JLCA facilitates the popularization and development of LCA activities in Japan and helps achieve a sustainable economy and society.
Taiwan Brother Industries, Ltd.
Carbon Reduction Action Awards plaque
On January 26, 2016, Taiwan Brother Industries, Ltd. (Taiwan Brother) won the Excellence Prize in the Corporate Section of the Carbon Reduction Action Awards for FY2015 (April 1, 2015-March 31, 2016) from the Environmental Protection Administration, a Taiwanese governmental body responsible for environmental affairs (equivalent to the Japanese Ministry of the Environment).
The aim of the Carbon Reduction Action Awards is to promote voluntary CO2 emissions reduction activities by companies and social groups in Taiwan and raise awareness about CO2 emissions reduction.
The award was presented to commend Taiwan Brother for the substantial results of its activities, including daily energy conservation promotion activities by all employees (including the environmental department), promotion of environmental education, active participation in environmental activities in the local community, and it was commended for its contribution to reducing CO2 emissions.
Brother Industries (U.K.) Ltd.
In June 2015, Brother Industries (U.K.) Ltd. (BIUK) won the Sustainable Products and Services Award, which is one of the Wales Responsible Businesses Awards 2015*1 organized by Business in the Community*2.
Supported by the South Wales Chamber of Commerce, this award is presented to companies that continuously offer sustainable products and services.
By practicing the three Rs (reduce, reuse and recycle) , BIUK achieved the following results:
- Reduced the environmental impact of the manufacturing process for recycled toner cartridges by 14% compared with new products
- Recovered 96% of toner parts
- Saved over £3.5 million as a direct result of reusing parts from FY2009 (April 1, 2009-March 31, 2010) to FY2013 (April 1, 2013-March 31, 2014)
BIUK won the award for driving circular economy principles for business growth.
- *1: Wales Responsible Businesses Awards 2015 is the generic name of eight awards created to facilitate the growth of the local economy.
- *2: Business in the Community is a charitable organization in the U.K. which works with companies to promote their CSR activities.
Internal environmental commendation system
In FY2008 (April 1, 2008-March 31, 2009), the Brother Group implemented a commendation system for environmental activities for all group companies named the "5R Award". The aim was to motivate and improve the level of environmental activities of the entire group.
In FY2015, conventional categories were reorganized, and commitment to biodiversity conservation was added as an evaluation criterion for a 5R Award (under "Environmental Contributions"). Twenty-nine applications were received from May to June. The winners were four business sites and one department which achieved significant results tackling problems that all corporations have to face.
In November 2015, personnel from the award-winning entries gave presentations about their activities and received commendations from the BIL president at the Brother Group presentation meetings, which were attended by more than 3,000 people in total from group companies from Asia, Europe and the Americas.
Business sites/departments that won a "5R Award" in FY2015
|Award title||Business sites / departments|
|CO2 Emission Reduction 5R Award||Production Category||Brother Machinery Xian Co., Ltd.|
|Office Category||Brother Iberia, S.L.U.|
|Product 5R Award||Machinery & Solution Company of Brother Industries, Ltd.|
|Environmental Contribution 5R Award||In the company||Brother Technology (Shenzhen) Ltd., Brother Industries (Shenzhen), Ltd.|
|Outside the company||Taiwan Brother Industries, Ltd.|
In 1998, the Brother Group started the President's Award, a commendation system for all group companies. The award is intended to boost employees' motivation and challenging spirit by recognizing their efforts and accomplishments made throughout the year. The evaluation indices include reduction in CO2 emissions and activities to improve the environment.
Commendation under the Brother eco point program
In April 2008, the Brother Group launched the "Brother eco point program " in Japan to help raise the environmental awareness of employees, and extended the program to facilities outside Japan from FY2009 (April 1, 2009-March 31, 2010).
Facilities in Japan and the U.S. as well as Brother Industries (U.K.) Ltd., etc. created their own commendation systems to encourage such activities. As of March 31, 2016, the Brother eco point program is in place in 44 countries and regions, involving 31,899 employees (25,908 employees in FY2014 [April 1, 2014-March 31, 2015]).