Considering the global environment in all corporate activities to build a sustainable society
The Brother Group established the Brother Group Global Charter (Global Charter) in 1999. Since then, the charter has served as the foundation of Brother's entire global activities, and as the guiding principle for the Group's companies and employees in making and implementing decisions on a day-to-day basis. (The charter was revised in April 2008.)
Under the Basic Policies set forth in the charter, the Brother Group effectively utilizes its successful growth partly to protect the global environment, thereby contributing to the Group's development. The Brother Group is also committed to helping society achieve sustainable development, by actively and continuously considering the environmental impact of all aspects of our business operations.
Based on these ideas, we define the Brother Group Environmental Policy (Environmental Policy), which is intended to deliver eco-conscious products while giving top priority to fulfilling social responsibilities as a manufacturer. Specifically, the policy aims to build eco-consciousness into all processes, from development and design, procurement of materials and parts, production, to logistics and sales, utilization by customers, and collection and recycling of used products and consumables. As a corporate group, every employee is committed to acting as a corporate citizen in collaboration with business partners, citizens and local communities, in carrying out environmental conservation activities on a global scale.
Further expanding the scope and scale of activities under the slogan of "Brother Earth"
In 2010, the Brother Group developed "Brother Earth," a logo and slogan to symbolize the Brother Group's environmental activities to further promote efforts in accordance with the Global Charter and Environmental Policy. With a unified message of "Working with you for a better environment," Brother Earth publicizes the Brother Group's environmental activities across the world. The message signifies a sense of responsibility to protect our global environment and also the desire to consider environmental issues and take action together with all stakeholders including customers. Under the Brother Earth slogan, every employee will increasingly focus on eco-conscious efforts in all our business activities to help build a sustainable society.
