Global Brother Environmental Activities Corporate Environmental Strategy and Management


Corporate Environmental Strategy and Management

Brother Group's Environmental Strategy

Brother Group's environmental policy

Basic philosophy

The Brother Group shall positively and continuously act to decrease the environmental impact of all aspects of our business operations so that society can achieve sustainable development.

Basic environmental policy

Concern for the environment shall be the cornerstone of all operations. Safety and environmental impact shall be prime considerations at every stage of a product's life cycle, from design, development, manufacturing, customer usage, and disposal, to reuse and recycling.

Action Guidelines and specific environmental activities
Action guidelines Specific environmental activities
  • 1. We will set environmental targets in all areas (manufacturing, production, and service) and continuously improve their environmental aspects.
Both manufacturing and sales facilities acquired ISO 14001 certification, and strive to reduce environmental impact by conserving energy and reducing CO2 emissions.
  • 2. We will not limit our activities to the observation of laws and regulations in all countries where we conduct business, but will also act with a strong moral responsibility to prevent pollution and reduce environmental impact.
A rigorous management framework ensures compliance with environmental laws and regulations in respective countries, prevents oversight and omissions, and enables a quick response.
  • 3. We will always consider waste reduction by more efficient use of resources and recycling of products, and will also avoid creating contamination by hazardous substances when designing and developing both technologies and products.
In developing products, eco-consciousness is considered in various aspects (e.g. energy conservation performance, use of hazardous chemical substances, and ease of recycling).
  • 4. While respecting voluntary activities by each company of the Brother Group, we will also exercise our environmental duties as a united group.
Activities are promoted based on the Brother Group Mid-Term Environmental Action Plan , which is the plan for the entire group.
  • 5. We will enhance the environmental understanding and awareness of all employees through activities such as environmental education and PR.
Various educational opportunities are offered to enhance eco-consciousness (including training programs for new employees, technical training programs for engineers, and e-learning programs for all employees).
  • 6. We will actively disclose our environmental efforts to our customers, local communities, and other interested parties to further foster understanding.
Proactive efforts are made to publicize Brother's activities, such as touring facilities with environmental features, participating in exhibitions, offering lessons at elementary schools and other educational institutions, and planting seedlings.
  • 7. We will endeavor to reduce our impact on the ecosystem and to conserve biodiversity in all our operations.
Biodiversity conservation activities include the procurement of biodiversity-conscious raw materials and the use of FSC-certified paper. Projects for the restoration/conservation of forests or other natural habitats are promoted.

Brother Group Mid-Term Environmental Action Plan

The Brother Group aims to fulfill its corporate social responsibilities at ever higher levels through continuous commitment to environmental challenges, to raise environmental activities to be amongst the best in the industry, and to instill a strong sense of pride so that employees feel truly proud to be part of the Brother Group.

To achieve these goals, the strategy focuses on three points:

1. Continuously reducing the environmental impact 2. Enhancing business competitiveness 3. Increasing the brand value
  • Reducing the overall environmental impact of the Brother Group
  • Reducing the environmental impact of business sites in Japan
  • Further improving the environmental performance of products
  • Seizing business opportunities by complying with laws and regulations
  • Ensuring that eco-friendly products appeal to customers through website information
  • Publically presenting the "Brother Earth" statement
  • Actively conducting global social contribution activities
  • Publicizing overall environmental activities on the web

Our goals for 2015

  • Brother is recognized as an "environmentally conscious company" by customers.
  • Brother is recognized as an "environmentally conscious company" by local communities.
  • Employees of the Brother Group are all environmentally conscious and have achieved the Brother Mid-Term Environmental Action Plan.

To implement the strategy, the Brother Group Environmental Action Plan 2015 (2011-2015)  was formulated (under the slogan of "Brother Earth") which identifies important issues and sets ambitious environmental targets to be achieved by 2015 in the fields of "Creating Eco-conscious Products," "Reducing Environmental Impact," "Complying with Laws, Regulations and Social Trends," and "Communicating Environmental Commitment." Steady progress has been made.
Notably, in terms of creating eco-conscious products (primarily focused on energy conservation), we have taken strong action and promoted top-level eco-conscious design in each product area (e.g. actively acquiring eco labels and meeting new standards in respective countries).

The Brother Group Environmental Action Plan 2018 (2016-2018) is intended to continuously strengthen the foundation established by the Brother Group Environmental Action Plan 2015 (2011-2015) and to further enhance the value of the Brother brand as one that customers can trust, and be a company that group employees are truly proud to be a part of.

Brother Group Environmental Action Plan 2018 (2016-2018) Basic policy

  • Create eco-conscious products
  • Cut CO2 emissions from the group as a three-year target toward achieving the mid-term targets by FY2020 (April 1, 2020-March 31, 2021)
  • Maintaining regulatory compliance for all product categories
  • Support activities for continuous improvement under our philosophy of "Brother Earth"
  • Support biodiversity conservation in total Brother group under the COP10 Aichi Biodiversity Targets

Brother Earth logo and slogan symbolize environmental activities

The Brother Group focuses on delivering eco-conscious products that take the environment into consideration throughout a product's life cycle, and encourages every Brother employee to participate in conserving the global environment.

The Brother Group's environmental conservation activities date back to the Brother Group Environmental Policy ("Environmental Policy") that was formulated in 1993. Subsequently, the Brother Group Global Charter  ("Global Charter") was established in 1999 to provide the foundation for all Brother Group activities in the global marketplace; the phrases in the basic philosophy of the Environmental Policy were used to formulate the Global Charter. In the Global Charter, the Brother Group promises to play its part to help society achieve sustainable development by actively and continuously considering the environmental impact of all aspects of its operations.

"Brother Earth" - Working with you for a better environment

To boost these efforts, the Brother Group created the "Brother Earth" logo and slogan in 2010. Under Brother Earth, each Brother Group employee has been further committed to various activities based on a unified message of "Working with you for a better environment."

In 2012, the Brother Group Principles of Social Responsibility  were established to define the responsibilities that group companies are expected to assume and the fundamental concept of action for environmental conservation.

  • *:   This video is from YouTube.

To appeal to society at large,  Brother Earth, Brother's special website on the environment , was launched to simply present Brother's wish and the activities it does to protect the earth.

"5R" concept - the key to reducing environmental impact

From 1999, the Brother Group has been conducting environmental activities based on the "5Rs," which adds "Refuse" and "Reform" to the "Reduce," "Reuse" and "Recycle" 3Rs as the basis for establishing a sound material-cycle society. "Reform" in particular is an original idea from Brother for creating value by introducing novel approaches and ideas for changing the state of a waste material.

"5R" Concept

"5R" Concept

Avoid purchase of environmentally burdensome materials whenever possible
Reduce waste material
Reuse waste material without processing
Reuse materials in a different form
Reuse materials as resources