Becoming a major base of Brother Group’s domestic sales & marketing
Brother to Construct Its New Tokyo Office Building
Brother Industries, Ltd.
Brother Industries, Ltd. (President, Toshikazu Koike) will construct its new Tokyo Office building
at the site of the old Tokyo Office building (dismantling to start in December 2008) as a major base of the Brother Group’s sales & marketing
activities in its domestic sales and new businesses.
The construction of the new building will start April 2009 and complete March 2010. Business operation will start May 2010.
 |
 |
|
Conceptual drawing of the new Tokyo Office building
(The wall greening is to be applied in the portion colored green.) |
Brother Sales Ltd. showroom (1st and 2nd Floor) |
Since 1960, the old Tokyo Office has played an important role as Brother Group’s base in Tokyo area. However, through growth of domestic sales mainly in the Printing Business and development of new businesses, the office space has become smaller and the building itself has deteriorated. In reconsidering the position of Tokyo Office, with an eye to further expansion of domestic business and new businesses, the Brother Group has decided to newly construct its Tokyo Office building as the group’s major base of sales & marketing activities in domestic sales and new businesses.
With the construction of the new building, the Brother Group will strengthen marketing activities in Tokyo, aiming at enhancing its brand image and promoting PR activities of products more effectively in Tokyo, center of media activities. It also intends to strengthen its sales activities for corporate users and continue to make efforts to attract new customers in Tokyo, the biggest market of “B to B (Business to Business).”
As for the new businesses, the related departments of Brother Industries, Ltd. that are currently located dotted in Tokyo will be put together in the new building and get prepared to respond to the future business expansion.
By constructing new Tokyo Branch building, the Brother Group will accelerate the expansion of domestic business and new businesses and enhance the brand recognition of Brother as well.
Besides, as a feature in designing the new building, from the viewpoint of caring about the environment, the new building is going to have the wall greening partially applied, which is for the first time ever in the Brother Group operations.
Outline of the new Tokyo Office building
| Name of the building | : |
(tentative) Brother Industries, Ltd. Tokyo Branch building |
| Location | : |
3-chome, 3-19, Kyobashi, Chuo-ku, Tokyo |
| Area | : |
Site area : 412.62 m² |
| Total floor space : approx. 3,160 m² |
| Total Investment Amount | : |
approx. 1.2 billion yen (estimated) |
| Structure | : |
Reinforced concrete nine-story building |
|
