Global Brother News 2010 Brother Establishes Industrial Sewing Machine Sales Company in China


News Release 2010

Brother Establishes Industrial Sewing Machine Sales Company in China

September 9, 2010

Brother Industries, Ltd.

Brother Industries, Ltd. (President: Toshikazu Koike) announced that it establishes a new sales company, Brother Machinery Shanghai Ltd. This company succeeds the marketing function of the industrial sewing machines from Brother (China) Ltd. which is the Brother Group's sales company in China. Brother Machinery Shanghai Ltd. will start operations in October.

Outline of the New Company

Company Name
Changning District, Shanghai P.R. China
Yasuyuki Hasegawa
RMB 50,000,000
(100% invested by Brother Machinery Xian Co., Ltd.)*
Business Description
Sales of industrial sewing machines and related services
No. of Employees
Approximately one hundred employees
Date of Incorporation
May 21, 2010
Operational Launch
October 2010 (scheduled)
  • *:   Brother Machinery Xian Co., Ltd. is a wholly-owned subsidiary of Brother Industries, Ltd.

Market conditions of industrial sewing machines were slow due to the global economic recession. Under such conditions, demand of the capital expenditure in the sewing industry started showing the growth. Along with this, industrial sewing machine market shows continuous improvement in Asian region, particularly in China.

For the industrial sewing machine market in China, the Brother Group manufactured industrial sewing machines mainly at Brother Machinery Xian Co., Ltd. and conducted marketing at Brother (China) Ltd. This new company succeeds marketing function of industrial sewing machine from Brother (China) Ltd., and it is allocated under the manufacturing company: Brother Machinery Xian. Co., Ltd. With this new organizational structure, the sales company and manufacture manage operation on the integrated management system. For the industrial sewing machine business, the Brother Group aims at optimizing management resources and improving the operational efficiency of logistics and inventory control in China.

With the establishment of this new company, the Brother Group will raise the management speed to deliver products to customers in a timely manner, and further expand sales while satisfying growing customer demand.