Showcase:Changzhou Cinelli Fashion Co., Ltd.

Enhancing the facility level to achieve first-class products

Changzhou Cinelli Fashion Co., Ltd.


As a leading company in Liyang City of Jiangsu Province, Changzhou Cinelli Fashion Co., Ltd. has made aggressive investments in sewing facilities to enhance its product quality and competitiveness in the market. It has brought significant growth for the company.

Changzhou Cinelli Fashion Co., Ltd. is located in Daibu Zhen, a famous town in Jiangsu Province. The company currently has 1,200 employees, a site of 26,000 square meters, and assets of RMB50 million (approx. US$6.7 million). They produce various garments in the amount of 4.5 million pieces a year and their annual sales comes to RMB150 million (approx. US$20 million), keeping 20% growth every year.

The main products of Cinelli Fashion are casual wear, jeans and jackets. They export 90% of their products, 80% to Japan and 10% to Europe and others. Their export amounts to US$15 million a year with their established sales network.

Cinelli Fashion has acquired the certification of ISO9001 (Quality management systems) and ISO14001 (Environmental management systems), which is a cornerstone for their quality improvement. They were awarded from the government as an "advanced township enterprise of export earning foreign exchange" and a "double-excellence foreign-invested enterprise" of China.

An excellent company keeping its development

The key for the rapid growth of Cinelli Fashion in the short period of a decade is keeping proactive introduction of latest sewing facilities to meet demands from the market. By this effort, both the production scale and market share of Cinelli Fashion have been expanded. "We have introduced Brother's cutting-edge sewing machines in large numbers to attain the quality satisfying the requirements of customers. We are sure that high product quality can be guaranteed by keeping the introduction of latest facilities," Mr. Zhao Jianjun, Deputy General Manager of Cinelli Fashion said, telling the idea that may be common in sewing factories.

At present, Cinelli Fashion uses the world's most advanced facilities for apparel manufacturing, including CAD systems, automatic embroidery machines, automatic pocket welting machines and fusing press machines, in a total of 800 units. These machines and facilities have greatly contributed to the advancement of the company.

Proactively introducing most advanced sewing facilities

"Brother's sewing machines are highly automatic. They allow operators to become good at machine operation in a short time with simple guidance. Less-experienced operators can operate the machines with ease. The machines can deal with a wide variety of materials and provide superior cost performance", said Mr. Zhao, highly appreciating Brother. During recent years, in face of cost increase in various aspects, Cinelli Fashion has introduced Brother machines and it has brought them significant improvement in production efficiency and product quality. Their annual production capacity has increased by about 20%.

Mr. Zhao also told about Brother's service: "Brother's service is detailed and helpful. We have cleared all troubles, whether big or small, with the guidance from Brother's technicians." And he mentioned his request to Brother:"We expect Brother to consider machine design for easily attaching attachments and devices. We will appreciate any advice for efficiently achieving high productivity."

Brother's products and services are first-rate

One of the recent problems sewing factories in China have is the high job separation rate of employees. Mr. Zhao considers that improvement of salaries and welfare should be the first measure for this problem. "Our company has been offering fairly high salaries compared to the average in this area and full social welfare for the employees. Our employees receive full compensation for their actual working time and have no pay cuts. Also, we try to finish our work within the regular working hours to reduce overtime work as much as possible."

Mr. Zhao also attaches importance on the improvement of internal supervision of the company. The company provides monthly educational programs for the middle-level managers to improve the quality of management and has been making efforts to enhance the communication between the employees and company, under the company's motto, care for employees.

What is more important is to spare no expense for employee training and offer more opportunities for promotion. "Our company places great importance on technical guidance for employees. We actively promote competent employees, for example, to a line foreman. These policies can enhance the potential of all the employees and lead to more efficient working," Mr. Zhao remarked.

For further market development and competitiveness, Cinelli Fashion is going to purchase a site of 50,000 square meters this year and construct a new factory. The number of employees will be increased to 2,000 and the annual production to 8 million pieces. Cinelli Fashion is trying to enter the field of fashionable clothes while keeping their production system for casual wear. They are working hard for their further development to meet challenging customer needs.

Working toward a new challenge




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* The RoHS Directive(the restriction of the use of certain hazardous substances in electrical and electronic equipment) came into effect in the EU in July 2006.

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