BVCM Management System
The Brother Group considers customer demands and expectations top priority as our guide for all of our business operations including product planning, development, design, manufacturing, sales and service. In order to create and deliver new values, an original management system was built and named the Brother Value Chain Management (BVCM) system.
BVCM is a process for delivering superior values to customers, consisting of three chains - the Demand Chain, the Concurrent Chain, and the Supply Chain. We will continue to advance this BVCM chain and deliver better products and services from a customer-oriented standpoint.
Brother Value Chain Management
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> Customer |
"Value" chain started by the customer |
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> Demand Chain |
[Choosing Value] Product Planning, Research and Development |
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> Concurrent Chain |
[Creating Value] Development, Design and Production Engineering |
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> Supply Chain |
[Delivering Value] Manufacturing, Distribution, Sales and Service |
