Statement on Device Data

Last Updated: July 11th, 2021

Brother Industries, Ltd. (hereinafter referred to as "Brother", "we", or "our"), a company operating in Japan, is committed to protect your privacy. This Statement explains how we protect your Personal Data (data which can identify you as a living individual on its own or in combination with other information that we hold) which may be contained in the Device Data (as defined in Article 1) collected through Brother's services, software, or products (collectively "Products").

1. How we collect your Device Data

When you use the Products which are connected to the internet, anonymous log data about your mobile device and Products will be automatically sent to Brother's server for;

  • general analysis on usage of the Products;
  • improving the existing Products and developing new functions and Products;
  • enhancing user experiences; or
  • as set forth in this Statement (collectively, "Purposes").

The data which will be sent to Brother (collectively "Device Data") are generally:

  • model name and version of the Product;
  • language and version of the firmware;
  • usage of the Product (for example, which application you used in software, or the print volumes);
  • serial number of the Product; and
  • Internet Protocol address of the Products.

2. Personal Data

Brother and its affiliates may collect Personal Data when you register a Product, open an account and/or purchase services. We may combine your Personal Data, Device Data and other information we collect regarding your activity on our websites and mobile apps. Our use and disclosure of your combined information will be for the purpose of customizing your user experience on our websites and mobile apps by targeting advertisements, offerings and content to your interests. Brother will use your combined information only on its websites and mobile apps, and not for purposes of tracking your activity on the Internet.

If the Device Data is of such a nature that is capable of identifying you by matching other Personal Data we hold, then we will protect such Device Data as Personal Data in accordance with this Statement and the applicable law.

3. How we use your Personal Data

Except as otherwise described in this Statement, we will not use your Personal Data for direct marketing purposes unless Brother informs you (when collecting your Personal Data) and obtains your consent. You may withdraw the consent at any time by contacting Brother.

4. How we share your information

Except as otherwise described in this Statement, your Personal Data will not be shared to other than Brother and its affiliates (including those located outside of the European Economic Area, the "EEA") without your prior consent.

  • Brother and its affiliates may disclose your Personal Data to its respective sub-contractors in order to:
    1. provide and maintain any IT equipment used to process and store your Personal Data; or
    2. obtain or provide you certain services through the Products.
  • Brother and its affiliates may disclose Personal Data when disclosure is:
    1. requested by a public or governmental authority;
    2. to comply with any applicable law, regulation, or legal process;
    3. to act in urgent circumstances to protect the personal safety of any officer, director, employee, agent or representative of Brother, any user of Brother Products, or any member of the public; or
    4. for reasons of national security, law enforcement or other issues of public importance.

We will take reasonable steps to ensure that the above third parties shall maintain appropriate physical and technical security to prevent loss or misuse of your Personal Data.

5. Access Rights

Brother provides you with reasonable access to your Personal Data and options to modify, erase or block such data as applicable. If you require access to your Personal Data, please contact us at

6. Security

We take the security of your Personal Data very seriously and will use appropriate security measures to prevent unauthorized use or disclosure.

Your Personal Data may be transferred to, processed, and stored at a country outside the EEA, the laws of which may not provide the same level of protection for your Personal Data. However, we will ensure it receives an equivalent level of protection.

7. Contact

If you have questions regarding this Statement, please refer to the contact of our privacy policy.

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